In my continued struggle to fight the surge of pop culture desire for vampires I decided to get a better handle on how popular this phenomenon really is. I was astonished. A quick Google Analytics search demonstrated that there are nearly 53,100,000 topics and discussions regarding “New Moon“, the newest addition to the Twilight saga. Even popular news outlets and blogs are getting in on the action - including E! Online, Los Angeles Times, Entertainment Weekly, MTV.com, and several others.

Next, I spent some time on Twitter and found that “New Moon” is the second most popular “tweeted about” topic right now. In fact, there were 437 tweets in less than a minute regarding “New Moon” while I was online. Here are some of the most common tweets (actual tweets):
“how amazing is new moon :O :O :O i mean wow!! Xo”
“NEW MOON NEW MOON PLEASE NEW MOON NEW MOON”
“I loveNew Moon!!=)”
“Heading to see @twilightnew moon!!!!!”
Needless to say, I am currently devastated due to my utter failure and inability to stop this latest craze of vampire fanatics. I am unsure at this point if my futile post are even worth the keystrokes to have my opinion heard. The only victory I could salvage during my research is that nearly 100% of discussion regarding vampires involved women (of all ages). Men were definitely left out of the conversation, except for a few rogue defects, of course.
What is the proper course of action now? I am unsure. Maybe I should take a page from other men and just not talk about it.
Here are some other interesting research facts I discovered:
Google Blog search:
- 22,144,635 postings with the phrase “twilight new moon”
- 4,447,826 in the past month
- Over 100 and counting in the past hour
Whatthetrend.com: Why is New Moon popular right now
- There are tweets on nearly every continent on the planet regarding “new moon”
- Examines popular tweets, news, and comments regarding New Moon
- Tweets in nearly every language regarding New Moon
Google Trends: On New Moon
- The U.S is only the 4th most popular place fro discussing New Moon (Philippines being the first)
- English is only the 2nd most popular language to talk about New Moon
- Richardson, TX, USA is the most popular New Moon region on Earth, followed by Sydney, Australia

4 Comments
Man, these trend and analytic tools are really pretty cool, you could definitely do some good market research with them.
The first movie was pure shit. I will not watch the second.
Our only option is to cross over to the dark side, become a New Moon lover and use that common interest to infiltrate the hoards of hotties that are obsessing over all the vampire dung out there.
I’m going to go file my cuspid teeth down into pointy little fangs now…
I’m glad to hear someone isn’t watching this gay ass movie, thanks bfb2k.